Digital Media Products, Strategy and Innovation by Kevin Anderson
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Digital Media Products, Strategy and Innovation by Kevin Anderson
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Product Management
Events
Social Media
Artificial Intelligence
Journalism
Community
Reader Revenue
Oct 31, 2022
News aggregators see drop in traffic as search rises PLUS Will media organisations have to pay for Twitter verification with changes by the Chief Twit?
Oct 28, 2022
Dynamic paywalls add another layer of opportunity to subscription funnels PLUS Google's 3 algorithm changes hit the commerce content strategies of some publishers hard
Oct 27, 2022
How local news groups are using newsletters to build trust and drive memberships and subscriptions from @LocalMediaAssoc PLUS Building a product for internal users
Oct 25, 2022
WAN-IFRA's World Press Trends report dives deeply into the revenue picture for publishers from @damianradcliffe PLUS A healthy dose of critical thinking about measures of time spent with media
Oct 24, 2022
How A/B tests are driving media success and how to do them (summary by @WNIP of report by @piano_io and @digiday) PLUS Can Zette deliver a one-stop shop for digital subscriptions
Oct 21, 2022
Peak newsletter? Or just a bit of irrational (and unsustainable) exuberance about the format PLUS 'publishers' addiction' to push notifications
Oct 18, 2022
How digital is powering the present revenue and future fortunes of The Times and Sunday Times PLUS How to get your SEO projects prioritised
Oct 17, 2022
SEO overtakes social at NYTimes as tool for subscribers and revenue PLUS Facebook retires Instant Articles in continued de-emphasis of news content
Oct 14, 2022
Media innovation through experimentation (or check your assumptions!) by @Flipping_Pages PLUS Three projects to get your analytics ready for 2023
Oct 13, 2022
Retaining talent, not that pay isn't the biggest issue PLUS Tips on reaching new audiences
Oct 11, 2022
The audio revolution: How to re-purpose audio for digital platforms , the biz model for podcasts WaPo expands a newsletter into a podcast PLUS Happy Ada Lovelace Day! @Suw
Oct 10, 2022
Podcasts driving revenue for slow-news startup Tortoise PLUS How to engage with platforms: Know your vision that drives your products
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