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How a 'decision-first' user research approach delivered action, not just insights, for The Conversation

How a 'decision-first' user research approach delivered action, not just insights, for The Conversation

2023 economic uncertainties is remaking digital ads, and not always for the better

Kevin Anderson
Kevin Anderson
Reader personas: Using multi-dimensional user personas to improve retention

Reader personas: Using multi-dimensional user personas to improve retention

Plus The Audiencers highlight better benchmarking for digital subscriptions

Kevin Anderson
Kevin Anderson
Beyond subscriptions and ads: Publishers look for other pillars of revenue growth

Beyond subscriptions and ads: Publishers look for other pillars of revenue growth

New podcast creation has slowed but podcast ads? Not so much

Kevin Anderson
Kevin Anderson
App Product Development: Aftenposten's Discovery, Nail It and Scale It

App Product Development: Aftenposten's Discovery, Nail It and Scale It

Plus: The Biden administration wants to force Apple to allow side loading

Kevin Anderson
Kevin Anderson
How targeting specific audiences can lead to subscription success

How targeting specific audiences can lead to subscription success

And how to reorganise your media business to drive subscription success

Kevin Anderson
Kevin Anderson
TikTok and a new pivot to video: Will it be another boom and bust?

TikTok and a new pivot to video: Will it be another boom and bust?

AI and Media: A flood of developments in the industry

Kevin Anderson
Kevin Anderson
The Future of Publishing: The Paradoxes of the Attention Economy, AI and how Product Management supports Digital Transformation

The Future of Publishing: The Paradoxes of the Attention Economy, AI and how Product Management supports Digital Transformation

Dispatches from a Future of Publishing conference in Hungary

Kevin Anderson
Kevin Anderson
Media companies adjust their subscription strategises as the market turns

Media companies adjust their subscription strategises as the market turns

The Reuters Institute tells publishers to 'buckle up' with 'awe-inspiring and frightening changes' brought on by AI

Kevin Anderson
Kevin Anderson
Content consumption and creation changes: Under 25s turn away from email and new podcast creation plummets

Content consumption and creation changes: Under 25s turn away from email and new podcast creation plummets

Semafor says that the 'billionaire era' of news is ending with a whimper

Kevin Anderson
Kevin Anderson
Cuts at 'passion platforms' Patreon and Substack cast shadow over creator economy

Cuts at 'passion platforms' Patreon and Substack cast shadow over creator economy

While Axios Pro rakes in millions, Reuters on hiring spree and nonprofit newsroom earning with digital ads

Kevin Anderson
Kevin Anderson
Publishers look past crypto and the metaverse as they embrace AI PLUS How YouTube has become the preferred platform for podcasters

Publishers look past crypto and the metaverse as they embrace AI PLUS How YouTube has become the preferred platform for podcasters

How a newsletter about living cheaply grew to 10K via WoM

Kevin Anderson
Kevin Anderson
Publishers shift their attention to retention PLUS WAN-IFRA

Publishers shift their attention to retention PLUS WAN-IFRA

And a round up of the latest developments in social media

Kevin Anderson
Kevin Anderson
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