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Talent to reach young audiences is closer than you think

Talent to reach young audiences is closer than you think

Plus Lessons from a newsletter vet and fast and slow product development

Kevin Anderson
Kevin Anderson
Why VORF is important or how and why paywalls are getting more dynamic

Why VORF is important or how and why paywalls are getting more dynamic

Plus: We've already reached peak freakout over generative AI

Kevin Anderson
Kevin Anderson
Publishers see a minefield for attribution and compensation by artificial intelligence

Publishers see a minefield for attribution and compensation by artificial intelligence

Plus YouTube Studio testing podcast tools

Kevin Anderson
Kevin Anderson
The Conversation's user needs-led effort to engage younger readers

The Conversation's user needs-led effort to engage younger readers

Plus newsletters formats you can try and newsletter lessons from 22-yr-old Popbitch

Kevin Anderson
Kevin Anderson
Dumb and easy money is out in media, subscription optimisation is in

Dumb and easy money is out in media, subscription optimisation is in

Podcasting under pressure and Canadian start-up finds out that local 'news is hard'

Kevin Anderson
Kevin Anderson
How a 'decision-first' user research approach delivered action, not just insights, for The Conversation

How a 'decision-first' user research approach delivered action, not just insights, for The Conversation

2023 economic uncertainties is remaking digital ads, and not always for the better

Kevin Anderson
Kevin Anderson
Reader personas: Using multi-dimensional user personas to improve retention

Reader personas: Using multi-dimensional user personas to improve retention

Plus The Audiencers highlight better benchmarking for digital subscriptions

Kevin Anderson
Kevin Anderson
Beyond subscriptions and ads: Publishers look for other pillars of revenue growth

Beyond subscriptions and ads: Publishers look for other pillars of revenue growth

New podcast creation has slowed but podcast ads? Not so much

Kevin Anderson
Kevin Anderson
App Product Development: Aftenposten's Discovery, Nail It and Scale It

App Product Development: Aftenposten's Discovery, Nail It and Scale It

Plus: The Biden administration wants to force Apple to allow side loading

Kevin Anderson
Kevin Anderson
How targeting specific audiences can lead to subscription success

How targeting specific audiences can lead to subscription success

And how to reorganise your media business to drive subscription success

Kevin Anderson
Kevin Anderson
TikTok and a new pivot to video: Will it be another boom and bust?

TikTok and a new pivot to video: Will it be another boom and bust?

AI and Media: A flood of developments in the industry

Kevin Anderson
Kevin Anderson
The Future of Publishing: The Paradoxes of the Attention Economy, AI and how Product Management supports Digital Transformation

The Future of Publishing: The Paradoxes of the Attention Economy, AI and how Product Management supports Digital Transformation

Dispatches from a Future of Publishing conference in Hungary

Kevin Anderson
Kevin Anderson
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