Digital Media Products, Strategy and Innovation by Kevin Anderson

Ping! A promising new model for local journalism in the UK

Public broadcasters need to lean into data to improve success for their podcasts

With two newspapers closing each week in the US, what stops the collapse?

Media groups find success in driving audiences to owned properties

Lucy Keung: Media's middle managers need more support to thrive under multiple pressures

Bloomberg: Subscription businesses are more 'honest' and drive better products

Publishers are falling out with ads. This is where they are turning to for revenue

Plus the role of ad/subscription revenue mix in Tumblr’s decline

Publishers need to reconsider their lack of investment in digital distribution

How a local non-profit news organisation in the US is finding success with TikTok

How Advance Local is using data and segmentation to improve subscriber acquisition

How publishers around the world are using WhatsApp Channels

Elle UK's community strategy creates premium subscription product

The Verge credits its redesign with boosting loyal audiences even audience size dropped

Lucy Keung: Media's middle managers need more support to thrive under multiple pressures

Bloomberg: Subscription businesses are more 'honest' and drive better products

Kevin Anderson3 days ago

Ping! A promising new model for local journalism in the UK

Public broadcasters need to lean into data to improve success for their podcasts

Kevin Anderson7 days ago

With two newspapers closing each week in the US, what stops the collapse?

Media groups find success in driving audiences to owned properties

Kevin Anderson12 days ago

Publishers are falling out with ads. This is where they are turning to for revenue

Plus the role of ad/subscription revenue mix in Tumblr’s decline

Kevin Anderson14 days ago

Publishers need to reconsider their lack of investment in digital distribution

How a local non-profit news organisation in the US is finding success with TikTok

Kevin Anderson21 days ago

How Advance Local is using data and segmentation to improve subscriber acquisition

How publishers around the world are using WhatsApp Channels

Kevin Anderson22 days ago

Elle UK's community strategy creates premium subscription product

The Verge credits its redesign with boosting loyal audiences even audience size dropped

Kevin Andersona month ago

The Engagement Special: How Der Spiegel developed its engagement metric

How The Conversation boosted engagement and donations

Kevin Andersona month ago

Copy this: The FT's newsletter development and launch playbook

How The Independent measures engagement

Kevin Andersona month ago

Betteridge's rules for surviving the coming collapse of search

When you should increase your subscription price

Kevin Andersona month ago

The platform era is over. What comes next?

Mediabistro's five strategies for a career in a media corporation

Kevin Andersona month ago

How India's Jagran New Media is using AI to increase engagement

News Revenue Hub's strategy to create sustainable local news businesses without paywalls

Kevin Andersona month ago

Rethinking Retention: It's about relationships management not churn management

How professional publishers are smashing projectsions for event revenue

Kevin Anderson2 months ago

The Great Social Media Traffic Collapse: Adding nuance to the off-platform activities debate

What is the size and make-up of an audience is necessary for a local podcast to be successful?

Kevin Anderson2 months ago

Leveraging mobile tools and technques for local journalism engagement

Managing "AI transformation" in your media organisation

Kevin Anderson2 months ago

How independent media outlets are diversifying their revenue streams

Google releases a tool to give publishers a choice on whether their site is used to train AI

Kevin Anderson2 months ago

How publishers can develop a culture of outcome-driven experimentation

UK and European Publishers' subscription discount strategies

Kevin Anderson2 months ago

What services should local newspaper groups centralise and what shouldn't they

The local journalism crisis in North America: symptoms and possible solutions.

Kevin Anderson2 months ago

Welcome to the Push Era: How to build loyalty with loosely connected mobile audiences

US philanthropists go big to support local journalism with Press Forward

Kevin Anderson3 months ago

'Non-profit media isn't a business model, it's a tax status' - great advice for non-profit media management

Local Substack newsletter allows journalist to quit his job with Meta

Kevin Anderson3 months ago

UK Regional Media: Mass print only has a few years left

As investment in local newsletter operation shows another future is possible

Kevin Anderson3 months ago

The importance of "zero-party" data for local news outlets

How pubplishers are experimenting with their own AI chatbots

Kevin Anderson3 months ago

How reducing payment friction increased subscription conversion for a French publisher

The commercial strategy behind the New Statesman's podcasts

Kevin Anderson3 months ago

INMA: How to respond to the fraying relationship between media brands and audiences

Plus WAN-IFRA releases an excellent report on building data capabilities in newsrooms

Kevin Anderson3 months ago

Blendle pivoted away from micropayments. Did it miss the pivot to aggregators?

Poynter's 20 resources on navigating change in your media career

Kevin Anderson3 months ago