The many applications of newsletters to building a sustainable media business
PLUS How generative AI will put even more pressure on volume publishers
Kevin Anderson /
Subscribe to Digital Media Products, Strategy and Innovation by Kevin Anderson
The many applications of newsletters to building a sustainable media business
PLUS How generative AI will put even more pressure on volume publishers
Kevin Anderson /
Having the patience, perseverance and process to get a product right
Product Friday: Developing a product sense and getting the team structure right
Kevin Anderson /
Vice is another example of the failure of ad-reliant digital scale strategies
Instead, small, focused, reader-revenue focused digital players are showing signs of success
Kevin Anderson /
Google's response to AI leaves more questions for publishers than answers
PLUS The Guardian, Times, Economist, FT and Tortoise set up podcasting consortium
Kevin Anderson /
The playbooks that publishers are using to retain their subscribers
PLUS an obituary for the Metaverse or at least this chapter in it
Kevin Anderson /
US research challenge page views and time spent as media metrics for success
Plus - What that research means for digital news outlets old and new
Kevin Anderson /
How AI can add value to local journalism and increase local journalism employment
The New York Times debuts a format that answers the question of why audiences should care about a story
Kevin Anderson /
How media leaders need to think about how AI will affect their businesses
PLUS How BuzzFeed News failed to build up enough brand awareness
Kevin Anderson /
How BuzzFeed News failed to respond to Facebook's pivot away from news
PLUS Scammers try to trick journalists into linking to their sites using AI generated copy
Kevin Anderson /
Bloomberg ditches Taboola and says first-party ads strategy is 'audience-first'
CoinDesk announces generative AI editorial policies
Kevin Anderson /