How local news groups are using newsletters to build trust and drive memberships and subscriptions from @LocalMediaAssoc PLUS Building a product for internal users

October 27, 2022

Today, we're really looking deeply into the business side of media from promotional pricing to media companies simplifying their tech stack. In addition to getting deep in the weeds across the business, the Local Media Association has an excellent overview of how local publishers are using newsletters in some novel ways including a local welcome series by This is Tucson and some niche, high value newsletters from the Texas Tribune.

We also have a piece from LSE and their AI in journalism project that looks at the some of the challenges that a team found in developing an AI tool to help an editorial team review comments coming into their site. It's a great example of product development for an internal product owner.

Plus, we cover developments happening at major tech and social media platforms including YouTube, Twitter and Meta. Meta's announcement after disappointing earnings demonstrate how they will respond as their business begins to stumble a bit.

Publishers who have plans to discount subscriptions for the holiday season will mostly focus on simple percentage discounts this year, a Digiday+ Research survey found.

More publishers are looking to offer promotional discounts over the holidays this year.

Tech sprawl can cause problems with regulatory compliance and more. Here are the biggest benefits of technology consolidation for publishers.

Anyone who has worked on major technology projects for media companies understands the complexity that can develop over time - especially with respect to data management and at points when your tech stack crosses over business units. Think of the ad, CRM and CMS technology that covers the most common points of overlap. The folks at Media Voices speak with vendor Affino on the benefits of better integration between the systems.

Newsletters have been a key part of news organizations’ first-party data and funnel acquisition strategies for years, but not all newsletters have advertising or sponsorship. Learn from experts in the industry on how to sell into the product.

A good highlight of local media innovation in the US with newsletters. This is Tucson's eight-email welcome series for new residents is a great idea. It is automated, evergreen content that builds awareness of the brand and captures contacts to add to their membership.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

A volume business hitting it big in the US. They are going all in on ads. I now wonder how they will fare as the ad economy softens.

The JournalismAI Fellowship began in June 2022 with 46 journalists and technologists from news organisations globally collaborating on using artificial intelligence to enhance their journalism. At …

An interesting review of developing a product for internal use, in this case an AI tool to review comments.

The heaviest tweeters, vital to its business, have been in "absolute decline" since the pandemic began, an internal researcher wrote. It underscores a challenge for Elon Musk.

Reuters has seen an internal document that shows that people are coming to the platform less for news and sports information. It paints a picture of a platform that is losing its core users.

The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising.

As one of the most successful content creators in the world, MrBeast can go even bigger with venture capital. But should he?

MrBeast has built a mini-empire on YouTube. This is a good look at the creators building quite large audiences on the platform.

Social Media Today

Meta tries to re-focus as its core ad-supported business comes under pressure.