Reader Revenue

How journalism organisations can make the most out of first-party data

AI is the latest divide in the volume vs. value split in media

The steps senior leadership must take to support collaborative, transformative, product-led cultures

Lessons from a Central European news publisher on achieving subscription success

Onboarding: The science of building audience habits that create loyal subscribers

Using user needs to build an 'audience-centric' app

Publishers should be more open with audiences about the financial crisis in journalism

Can media companies offset low pay with "emotional salaries"?

How user needs ensure newsrooms are delivering the most value to overwhelmed audiences

And how European media houses are leaning into digital transformation

Reuters Institute: Audiences are less willing to pay for news created with AI

Research finds Chicago news consumers have shifted from local TV to smartphones

Rebuilding demand and revenue for journalism - Co-creation and membership tiers

PLUS Reuters releases important AI research AND Journalists focus on improving their mental health

Lessons from succumbing to the perverse incentives of a rented audience

Why a product focus rather than a focus on AI is critical to make journalism more relevant to communities

How the media lost the future, and how we might regain it

Plus: Research on how jobs to be done can deliver better local news products

Journalism needs to open up new career paths as it faces a talent crisis

Google launches Offerwall, a new monetisation tool

Information wants to be expensive - rethinking the value exchange of news and information

Will AI be just another chapter of media dependence on tech companies?