Kevin Anderson

Kevin Anderson

I am a transformational digital media leader who has led media organisations around the world into a more audience-focused, product-led way of thinking and working to help them achieve their audience and revenue growth goals.

Social MediaSocial Media
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Why news organisations are resurrecting their on-site community efforts

Why news organisations are resurrecting their on-site community efforts

And how these community efforts are finding more success than earlier community products

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
+1+1
What news organisations can learn from John Deere's marketing mistakes

What news organisations can learn from John Deere's marketing mistakes

84% of journalists say that burnout affects them personally, a study offers solutions

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
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What blocks news organisations from innovating: The Innovator's Dilemma and internal boundaries that become barriers

What blocks news organisations from innovating: The Innovator's Dilemma and internal boundaries that become barriers

Why news media should focus on defending news, not archives, in negotiations with AI companies

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
+2+2
Lessons from succumbing to the perverse incentives of a rented audience

Lessons from succumbing to the perverse incentives of a rented audience

Why a product focus rather than a focus on AI is critical to make journalism more relevant to communities

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
+2+2
How the media lost the future, and how we might regain it

How the media lost the future, and how we might regain it

Plus: Research on how jobs to be done can deliver better local news products

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
+2+2
Journalism needs to open up new career paths as it faces a talent crisis

Journalism needs to open up new career paths as it faces a talent crisis

Google launches Offerwall, a new monetisation tool

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
+2+2
Information wants to be expensive - rethinking the value exchange of news and information

Information wants to be expensive - rethinking the value exchange of news and information

Will AI be just another chapter of media dependence on tech companies?

Kevin Anderson
Kevin Anderson
EventsEvents
+3+3
How to develop innovative news products that meet your communities' needs

How to develop innovative news products that meet your communities' needs

An experiment in postcard audience development beats Facebook hands down

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
+1+1
How the third era of community strategies could restore trust and revenue for media organisations

How the third era of community strategies could restore trust and revenue for media organisations

A no-good, very bad week for US media

Kevin Anderson
Kevin Anderson
Artificial IntelligenceArtificial Intelligence
+2+2
The local journalism crisis and non-commercial models to address it

The local journalism crisis and non-commercial models to address it

37% of Brits are considering cancelling a news or magazine subscription

Kevin Anderson
Kevin Anderson