The many applications of newsletters to building a sustainable media business
PLUS How generative AI will put even more pressure on volume publishers

Kevin Anderson
May 23, 2023
At Pugpig (we build apps, sites and archives for publishers), where I work as the consulting director, we’re currently writing a report on retention because from what we’re hearing around the industry and from customers, retention is one of the major themes of the year. And I guess it supports our research direction in that I have articles about retention in my reading today. One is from India, where we have a playbook about how to manage retention across the customer lifecycle. It tracks at every step of a user relationship how you can manage the relationship.
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