The many applications of newsletters to building a sustainable media business

PLUS How generative AI will put even more pressure on volume publishers

At Pugpig (we build apps, sites and archives for publishers), where I work as the consulting director, we’re currently writing a report on retention because from what we’re hearing around the industry and from customers, retention is one of the major themes of the year. And I guess it supports our research direction in that I have articles about retention in my reading today. One is from India, where we have a playbook about how to manage retention across the customer lifecycle. It tracks at every step of a user relationship how you can manage the relationship.