Want to Understand Media and Product Development? Read @Sifter's excellent Twitter Thread PLUS Google Explains Why Search Traffic Drops

July 22, 2021

Alex's Twitter thread about five years in product management at BBC News is required reading for anyone interested in working in product in media. He covers the issues of power, influence and priorities in managing products.

Why has your search traffic dropped? Google outlines some of the reasons.

A run-down of the top 20 TikTok accounts in Europe.

PLUS BuzzFeed is working on growing its live streaming commerce business. This is crazy.

SubStack makes a podcast acquisition. That and more.

An Important Twitter Thread About Journalism and Product

Alex's Twitter thread about five years in product at BBC News should be required reading for anyone

BuzzFeed is the latest media company to start experimenting with livestream shopping as the next big opportunity to maximize its ecommerce business.

Oh gawd - Buzzfeed is dabbling in live video shopping ala QVC.

The booming platform offers fast growth and huge engagement to media how learn how to use it Last week TikTok became the first non-Facebook app to reach 3 billion downloads globally. The app now has over 1 billion monthly active users from 150 countries. According to the Digital News Report 2021, TikTok reaches 24% of under-35s (although just 7% use …

The Daily Mail is number two on the list with the BBC the next highest British outlet at number five. Germany's Tageshau has a strong performance at number three.

The lack of clear and consistent figures muddies the picture of where the digital sites of publications stand now and where they are headed.

"...the totals of digital paid subscriptions are not subject to third-party verification. Outlets, in essence, are saying, 'Trust me on these.'"

Google, for the first time, illustrates what different types of traffic drops look like Publishers’ organic search traffic from Google keeps fluctuating over time—even without major changes in terms of content—for a variety of reasons. It may be because of a core update (like the one Google rolled out this month), or the various algo …

Google explains why your search traffic might have declined.

The platform is providing strategic backing for a new podcast network.

Digital media mega-trend mashup as business model it would seem.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

The channel's head of digital says that it's really a "digital media business that has a TV channel attached". Hmmm...

The paywall boom is driving up “subscription fatigue”. Media need to address this user pain-point. For years subscriptions were like a slow-moving train. Every now and then you would discover that a publication you occasionally visited is charging you to read its content. Then a COVID-induced decline in ads sped up adoption, tipping the scales. …

Is this "subscription fatigue" or a slump after a sharp rise during the pandemic? Or is subscriptions to other services such as video streaming crowding out publication subscriptions?

NBCUniversal and Sky unveiled Co-Lab with NBCUniversal + Sky, a new global consultancy and research arm centred around culture. Comcast, NBCUniversal and Sky s

Sky, Comcast and NBCU launch a consultancy and innovation lab to leverage the audience insights they collect.

Adelaide, an ad-tech firm looking to move forward from CPM, just got a $2 million funding shot in the arm from a murderer’s row of investors.

A better way to measure the attention exonomy?

A study by Uswitch analysed how much time Brits are spending in front of a screen and what effects this can have on wellbeing. Brits have been in front of a sc