Video still a focus for publishers (even as TV revenue in the UK is predicted to plummet) PLUS "A learning roadmap for product people"

January 12, 2022

Sorry for the delay yesterday, but Revue was having a funny five minutes - actual funny few hours and wouldn't publish. Fingers crossed that they have worked out the gremlins today.

My friend Chris Sutcliffe at What's New in Publishing casts an eye back on 2021 to look at how publishers' video strategies evolved. We're well past the 'pivot to video', but it still can be a valuable part of your content portfolio. I noticed in the Reuters Institute report that publishers are shifting from Facebook and Twitter to Instagram, TikTok and YouTube. (YouTube gets far too little attention from publishers and broadcasters.)

When I was doing my master's degree, I discovered Roman Pichler's work on product management, which can be really valuable for people trying to break into the field. He has a roadmap for learning for product managers or people interested in the field. It's really worth a look, and I especially liked his third-quarter goals of learning how to "involve stakeholders without making weak compromises". That is such a delicate challenge that I live every day.

PLUS Josh Benton at Nieman Lab offers up his analysis of the NY Times purchase of The Athletic. UK TV revenues are forecast to drop by hundreds of millions of pounds by 2027. Voice to navigate media is growing. Some good news for media out of France. (Mediapart has been a great success story.) Fact -checking organisations call out and call on YouTube to get better. Tips for freelance journalists (and the rest of us) to use social media more effectively.

Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to the audiences that are primed for it. Chris Sutcliffe looks at the year in video as part of our Media Moments 2021 report. It would be tempting …

This article explains how you can use a learning roadmap to develop your product management skills and become an even better product professional.

Should the combination keep local publishers up at night? Or are they different markets altogether?

Enders Analysis – a consultant and analyst company specialising in media and entertainment – believes total TV ad revenues in the UK could fall by £364 million between 2019-2027 if ad trade continues on its pre-pandemic trajectory of declining viewership. Modelling the impact of declining audiences and pre-pandemic demand on station average price (SAP) for 18-34s, Enders Analysis reveals SAP could increase by 135%.

Mediagazer presents the day's must-read media news on a single page.

Few believed a subscription-only website of investigative journalism could survive Why write about Reasons for optimism when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence we can make things better. It’s another day of opportunity. Conventional wisdom predicted failure for the French startup Mediapart in 2008, whose novel concept was an ad-free, …

Findings from Hub Entertainment Research’s study, Voice Control: The Future Speaks, show that nearly all consumers have used voice commands to control at leas

A solid online presence can win you more commissions, help you find new stories and show your expertise. But there are a few rules to follow