Could The US Public Media Membership Model Save Newspapers? We Might See PLUS Newsletter Tips to Increase Open Rates

October 19, 2021

The parent company of Chicago's public radio station, WBEZ, is exploring a merger with one of the city's beleaguered newspapers, the Sun-Times. One thing that is interesting in the Verge piece is the statement that 'audio is a growth industry' by Jim Friedlich, chief executive of The Lenfest Institute for Journalism. He has been an advisor for the merger. It's a good look at the promise and some of the challenges for these public mergers.

We also have some good practical advice from marketing managers via the Press Gazette on how to improve open rates and a meta-analysis of A/B headline testing. Adam Tinworth, a friend who does training and teaching, also has some advice on SEO techniques.

PLUS IAB sees a rise in revenue from digital advertising but cautions that businesses must provide good user experience. A warning about Apple taking a bigger chunk of digital advertising.

Chicago Public Media and the Chicago Sun-Times are exploring a merger as a way to save the storied newspaper. A possible could result in the Sun-Times focusing on memberships over subscriptions.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Google's been messing around with how it displays headlines in search results. Here's what you need to know.

"We found, surprisingly, that no single feature of a headline's writing style makes much of a difference in forecasting success."

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences - 10/15/2021

Kneecapping Facebook and adtech companies in the name of privacy just happens to have tripled a key part of Apple's ad business.