US Newspaper Chains Selling Smaller Papers to Local Owners PLUS Google Outlines Timeline to Kill Cookies

July 28, 2021

After working for Gannett, I thought a smarter strategy for them would be to sell off smaller properties and establish and establish tentpole sites - some totally digital - in all states so that they had a real USA Today network. It was vanity to think that the number of properties was directly related to their journalistic or commercial success. Now, it looks like some of that might be happening. It's an interesting trend.

And frankly, that's the strategy that Reach (formerly known as Trinity-Mirror) seems to be executing with some success in the UK. The only challenge for Reach is that it is still so dependent on print revenue, which still is under tremendous pressure.

PLUS SnapChat is roaring back, and Twitter acqui-hires a team behind a subscription news app.

As chain consolidation brings new uncertainty to an already fluid news landscape, another trend is emerging in which local investors buy news outlets from large chains and seek to reverse what they see as decades of disinvestment.

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