How US media groups are using newsletters to attract audiences internationally PLUS How LinkedIn has become a favourite social media of Gen Z (this isn't a joke)

March 14, 2022

US publishers are looking for new sources of growth, an a popular strategy has been expanding their newsletter strategy globally. CNN, Quartz, the Washington Post and the New York Times are all rolling out editions of their most popular newsletters targeted at regions such as the Middle East and Africa or major international markets such as China.

As podcasts become more mainstream, they are starting to shift from host read ad slots to dynamically inserted ads. This allows podcasters to continue to monetise their archive with new ad inventory. But podcast agencies are afraid that this will damage the intimacy of the medium and abandoning a key differentiator of the medium.

I'm a little sceptical of this, maybe it's an April Fool's joke that I missed, but The Guardian is reporting that LinkedIn has become a "Gen-Z social media contender".

I attended the News Product Alliance's second annual summit, and it was brilliant. It's grown into an incredible international community for product managers in the news business, and last week, the young professional group got quite a boost with USD$900,000 infusion from the Google News Initiative and the Knight Foundation. It makes a lot of sense with the intense demand for product managers in the industry. I do hope that part of the work NPA does is executive education. One thing my master's dissertation identified was a lack of understanding of the role, which means that the news industry continues to lose a lot of talent to adjacent industries and also that the role isn't as effective as it could be.

PLUS Venture capital funding for media has yet to reach its previous peak in 2015 despite renewed interest in the sector. First Amendment lawyers in the US want a sharper line drawn between protected speech and disinformation. Instagram stats that every social media manager should know. Will the US adopt Australian-style legislation that makes Google and Facebook pay for news?

Publishers like CNN, Quartz, The Post and The Times can use newsletters geared towards an international audience to grow readership and subscribers.

The adoption of dynamically-inserted podcast ads, especially the ones not read by a podcast host ,could spell the end of the "magic" of the medium.

Once regarded as a useful but dull tool for professional networking, the service has added features such as video profiles to attract a younger audience. But will it work?

Some legal experts say it is time to draw a sharp line between protected speech and harmful disinformation.

Students report unusually high stress and burnout, while professors and advisers struggle to keep high standards

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