US Local Broadcaster Surveys Audience For Insights on Serving Young Audiences

May 20, 2021

Plus how the Harvard Business Review is bundling archive content to up-sell subscribers to premium subscriptions.

Also, is your workplace discussing plans to return to the office? Mine is so we've got a couple of management pieces. One looks at our future of 'hybrid' workplaces with some people continuing to work from home while others are back in the office. Another looks at workflow and team management that can cut down on meetings and enhance skills both of managers and their teams.

We also have news about expansion plans at The Information and Axios. Axios is looking to expand its local newsletter service to 50 US cities by 2022.

HBR's Bundling Strategy to Build Subscriptions

When looking for ways to add value for premium subscribers, Harvard Business Review dug decades into the past to serve its superusers.

How the Harvard Business Review is using their archives, including 100 years of case studies and ebooks, to sell premium subscriptions.

US Local Broadcaster Does Young Audience Deep Dive

The movement to repair Americans’ broken relationship with the news media

Deeply fascinating work by the E.W. Scripps broadcasting network in the US that spent hours listening to audience members in their homes to try to understand what young people wanted in news. They found out that young people wanted less short crime stories and more in-depth coverage.

"People complained about the psychological toll that TV news took on them, even as they continued to watch it. Many said the news made them feel sick with its relentless negativity. They also said that it was inaccurate, particularly when it came to crime coverage. The local news overrepresented the amount of mayhem in communities, missing the full picture."

Return to Office: Managing Hybrid Working

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Many editors and managers are preparing for hybrid working arrangements where some people work in the office and others work from home. It's not just the editorial meeting that is challenging, but other meetings as well. How are you managing it?

Management Tips To Reduce Meetings And Build Tech Skills

Ever feel like you’re treading water, so caught up in the day-to-day of publishing that you can’t find time to think strategically and grow your business? Simple adjustments to your workflow can have a massive impact on your business by saving both time and money – studies show that if every member of a publishing …

Empower teams so that they you don't waste time with pointless status update meetings. It's about curiosity, not about age. Keep technical skills up-to-date including your own. And model the behaviour you want to instil in your team.

Founder Describes Challenges of Black-Owned Media Biz

"And I think for me to other media publishers, we knew that it wouldn't last but it's really hard to see."

She talks about the challenge of growing advertising at a Black-owned media company, even one covering Black and Brown founders in tech and finance.

Axios' Big Local, Newsletter-Driven Push

The D.C.-area-based politics-and-policy site will launch eight local-news products across the country, with plans for many more.

Axios plans to launch newsletters in 50 cities by the end of 2022. Paul Farhi is sceptical of Axios' move into local media.

Tech Biz Outlet's Expansion Plans

The Information has hired 22 people in the last year, adding more beats, staffing up popular ones and adding more newsletters to drive subscriptions.

"The business news publication’s goal is to reach 'hundreds of thousands' of subscribers from the 'tens of thousands' of subscribers that the company has today, which will 'more than likely' happen in 'a few years,' said Jessica Lessin, founder and editor-in-chief of The Information."

Supporting Local Indie Publishing with Diverse Revenue Streams

By Joe Lanane • LMA Contributor The “shop local” mantra must extend to mom-and-pop grocery...

Lots of interesting examples of building a local media business with diverse revenue streams including grants, sponsorships and even a retail outlet.

Facebook Joins Australian Ad Self-Regulatory Body

AANA announced today that Facebook has formally joined the system that funds the operation of the advertising self-regulatory system.

Facebook has joined the advertising industry self-regulatory system in Australia.