Time's events bounces back after pandemic with 20-30% growth forecast in 2023 PLUS 10 SEO tips to improve content discoverability

June 13, 2022

While the effects of the pandemic and Russia's invasion of Ukraine continue to roil through economies around the world, we have a couple of stories today that show how some things seem to be returning to a pre-pandemic normal while other things continue to prove challenging. Events were one of those revenue pillars of the media business that seemed to hold so much promise before the pandemic but collapsed during lockdowns. There were questions about whether face-to-face events would return to their pre-pandemic levels, and Time seems to provide a data point that says yes they will. $10m in revenue isn't anything to sniff at and the growth trajectory of 20 to 30% growth next year is promising.

However, not everything will snap back to pre-pandemic levels, and in the US, the pandemic shuttered a number of paper mills in the US. And it appears that those plants aren't coming back. With supplies still constrained, which has led to higher prices for newsprint, it is another figure adding to inflation pains, and it will make print an even more expensive platform both for newspaper publishers and newspaper readers.

PLUS 10 SEO tips to improve the search performance of your content. A rundown of the changes coming in iOS 16 for privacy and the ad stack. Lessons learned by US news orgs as they guide audiences to practical information.

Time’s events business is expected to bring in at least $10 million in revenue for the first time this year, and projected to grow around 20 to 30% in 2023.

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Join the American Press Institute for a discussion Monday, June 27, 2022, on how publishers are building upon experiments with practical guides, messaging services and more, including lessons that may help guide outreach and coverage for the fall 2022 elections. Local news organizations seeking to better serve their communities in recent years have leaned into […]

The local journalism crisis is being exacerbated by a global plunge in newsprint production. That's leading to soaring costs for remaining newspapers that are generally hanging on by a thread.