Three Innovative Revenue Strategies PLUS Adding User Psychology to Create better User Experience

November 03, 2021

As audience revenue becomes the key pillar of media sustainability strategies, innovation is abounding especially as the market becomes more crowded. Journalism.co.uk has three innovative strategies including AI-powered 'pay gates'. If that isn't enough, my friend Peter Houston at What's New in Publishing takes a closer look at dynamic paywall technology.

One thing that I'm hearing is that to attract and retain paying customers,

By turning to AI-powered paygates, newsletters and a stock market game, these news organisations are getting readers to pay for their news content

Optimizing web design for user psychology starts with three basic principles — visual impact, choice engineering, and trust.

Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch the blunt instrument of metered access. Rather than cut non-subscribers off once they reach broadly assigned limits, publishers can look to audience segmentation and machine learning to personalise access and target subscription conversion messaging. Context Dynamic paywalls use machine learning and artificial intelligence …

'A little bit of an experiment': New York Times Opinion editor Kathleen Kingsbury on why she's tapping artists as part of a paid newsletter strategy

Instagram finally gives every account the ability to use link stickers. Time to rethink the platform as an acquisition tool.

Revelations from the Facebook Papers have largely been eaten up by a narrow set of readers.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

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