The subscription economy booms but competition grows PLUS strategies to grow reader revenue in a competitive market

May 31, 2022

What’s New in Publishing looks at the trends that drove an increase in subscription revenue last year. It increased 13%. But both WNIP and Deloitte looked at how competitive things have become both in terms of attention and revenue. WNIP looks at trends in the solopreneur economy, and Deloitte highlights the competitive landscape in streaming and gaming. While we may not think of those as competitors to news and media, time and attention are the scarce resources.

Journalism.co.uk has a panel discussion with the people driving monetisation strategies at major publishers such as the FT and the Guardian as well as startups, in this case the slow news startup Tortoise (which is a client where I work). It is interesting to see the different positioning of the outlets with some focused on values and quality of content and others focused more on conversion strategies.

PLUS how small publishers in Australia banded together to get money from Google. How the Weather Channel is using visualisation (in part) to win over customers to its streaming channel and a look at the Indy’s new app (also built by the company I work for).

The market for digital subscriptions is currently valued at $650B, according to a new report, 2022 Subscription Trends, from Lineup, a subscription management solutions provider. It’s expected to reach $1.5T by 2025—more than double its size today—a strong indication that the rise of the subscription economy is not a passing fad. At least one subscription …

Where is the ceiling for subscribers when it comes to reader revenue, and what can publishers do when they hit it? Experts from FT Strategies, the Guardian, Sifted and Tortoise share their insights

This year's Digital media trends survey continues our exploration of media behaviors across streaming video and music services, social media, and gaming. And for the first time, we're expanding our research beyond the US into the UK, Germany, Japan, and Brazil.

Publications to receive the funding include Time Out, The Greek Herald and Australian Chinese Daily.

The Weather Channel’s new $2.99-a-month streaming service is basically just the cable channel, streamed without a cable subscription — basically the opposite of CNN Plus. And that’s a good thing.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

I should know. The company I work, Pugpig, built the app.