From @risj_oxford and @nicnewman - Publishers look to newsletters for opportunities (but it's not the same opportunity everywhere) PLUS The benefits for media of developing a 'test and learn' culture

It shows how valuable the Digital News Report from the Reuters Institute is that it's still being talked about weeks after its release. Nic Newman and his team are always good at highlighting the latest trends. As @wnip points out, this year's report dedicated an entire chapter to newsletters. It's worth reading. I'll note a couple of things

• We haven't reached 'peak newsletter'.

• Newsletter engagement varies by country. They aren't as popular in the UK as they are in the US.

US radio consultant Fred Jacobs, who did some work for my former employer Ideastream Public media, has a podcast-focused true or false quiz. The ones that really jumped out at me:

• New podcast launches were down 80% this year

• But podcast revenue (in the US) is way up.

• Spotify's stock is running in the opposite direction, down 70%.

There's more in the post with an especially interesting nudget about audiences in the UK and Ireland.

The last piece that I'll highlight is again from Piano. They have had some cracking content this week. Publishers that are succeeding the most have "a culture of test and learn", they say. Amen.

And on this gloriously sunny and warm Friday, I'll leave you to browse the rest. See you next week!

Publishers: Understanding the opportunities in email newsletters | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com

This year, for the first time in its 10-year history, The Digital News Report (DNR) from the Reuters Institute for the Study of Journalism features a full chapter exploring the opportunities in email newsletters. Setting out the reasons for devoting an entire section of the report to news consumption by email, lead author Nic Newman said it …

Become an FT subscriber to read: Media companies grit their teeth as investors dump their stocks

News, analysis and comment from the Financial Times, the worldʼs leading global business publication

Google News Showcase: Is it viable for the smallest of newsrooms? | Media news — www.journalism.co.uk

Guardian is the latest big signing to the big tech giants' latest bid to support news publishers. But is it asking too much for smaller newsrooms to join?

Pugpig publishing platform acquires Bondi premium digital magazine archive service - Press Gazette — pressgazette.co.uk

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Podcasting: True Or False? — jacobsmedia.com

Test your podcasting IQ with a 10-question TRUE/FALSE test.

UK journalism has received almost £80m in philanthropy since 2019 but US dominates donations for news — pressgazette.co.uk

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

"Publishers who succeed the most have a culture of test and learn": Insights from Michael Silberman, Piano | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com

“Subscriber retention starts at the moment of acquisition.” A native of New York and a Harvard graduate, Michael Silberman is one of publishing’s sharpest minds. Not only did he help launch MSNBC.com, but his recent stint at New York Media saw him grow unique users from 3M to 35M and generate a 4x increase in …