- Digital Media Products, Strategy and Innovation by Kevin Anderson
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- Rethinking value exchanges in media (e-commerce and data) PLUS how to resist the shiny object syndrome
Rethinking value exchanges in media (e-commerce and data) PLUS how to resist the shiny object syndrome
I still love Jim Brady’s formulation about how to achieve sustainability in media now that advertising has ceased to be the primary pillar of a media business. “There are no silver bullets, only shrapnel,” he said. And one of those revenue streams for many media organisations has become e-commerce. For publishers like Monocle or Wirecutter, it is a major pillar of what they do, and for others, it can be a good top-up. There is no one size fits all model, which is an extension of what Jim was saying, and we are seeing different paths to sustainability. Digiday has a piece looking at how cost-per-click is part of some strategies but not others.
Of course, data underpins so much of media now including these e-commerce plays, and at the recent FIPP conferences, What’s New in Publishing covers how the rise of first-party data means that publishers need to think about what audiences get for giving their data.
On the product management side of things today, there are a couple of must-read pieces that talk about how to keep teams focused. One piece by Erez Druk discusses how to resist the shiny object syndrome. This is really important for media companies struggling with resources and revenue. You have to set goals and achieve them. You’ll can’t get distracted by the next big thing if it distracts you from your core goals.
And once you have those goals, then you have to keep teams aligned and focused on them. The Department of Product gives you five ways to do that.
Plus:
A study sponsored by Taboola found that native video ads outperform social media.
Nielsen finds that some people are simply less interested in news.
The top 25 newspapers in the US lost another 12% of their circulation.
A provocative piece asks if newspapers have lost their young audiences forever.
Twitter is the top social media platform used by journalists.
And 4 online apps to make social media videos.
'The juice is not always worth the squeeze': Publishers evaluate cost-per-click pricing models in their commerce businesses — digiday.com
Vice Media Group and Hunker see an opportunity for CPC pricing, but Wirecutter doesn't think it's worth the effort.
FIPP World Congress 2022: "Every time you request data, you need to give something back in return" | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
Driving first-party data is a top priority for publishers, and has become particularly crucial as revenue-enabling third-party cookies disappear in 2023. At the introductory session of Di5rupt and FIPP’s World Media Congress 2022, Martha Williams, CEO of the World Newsmedia Network, hosted a wide-ranging session covering publisher first-party data. The seminar also included the launch …
Some people simply have "less interest in news than they had in the past," Nielsen said. — view.newsletters.cnn.com
TGIF! Brian Stelter here at 10:23pm ET on Thursday, June 23 with the latest on Donald Trump, Wordle, Mark Zuckerberg, Netflix, Taylor Swift, and more...
You can do anything, but not everything - David Allen Flow, or "being in the zone", is one of the best feelings in the world. No one can tell you how to reach it, but anyone can instantly pull you out of it. It is frail. Flow is not exclusive to individuals. Companies, teams, and even products can be in a flow state. This is when intense focus allows for exceptional work to happen and for outsized outcomes to be delivered. If you’ve worked with a great team for long enough then you know what I’m
5 Ways to Keep Teams Aligned as a Product Manager - Department of Product — www.departmentofproduct.com
One way to guarantee that your product will fail is to create a culture where nobody knows what they’re supposed to be building and why.
Study: Native environment video ads outperform social media | Advanced Television — advanced-television.com
Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting compan
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
Have newspapers forever lost young audiences? — The Media Roundup | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
Today’s roundup is brought to you by Chris “The differences seem to be growing”: A look at the rising generation of news consumers This is an excellent companion piece to our latest episode, digging into the findings from the latest Digital News Report. The key finding from this deep dive into young people’s habits around news exposes …
New Study Shows Twitter is the Most Used Social Media Platform Among Journalists | Social Media Today — www.socialmediatoday.com
Social Media Today
4 Online Video Editing Apps to Make Better Social Media Content [Infographic] | Social Media Today — www.socialmediatoday.com
Social Media Today
Newsrewired special: Your main takeaways from our digital journalism conference | Podcasts — www.journalism.co.uk
What are the biggest challenges facing newsrooms? Our audience shared their thoughts and takeaways from our flagship media event
News, analysis and comment from the Financial Times, the worldʼs leading global business publication