How regulation and Google Analytics changes are forcing publishers to shift their data strategies from from @piano_io via @wnip PLUS What is an evergreen pop-up newsletter?

July 06, 2022

When I was making the shift to product management, I asked Anita Zielana, who is educating the next generation of media leaders, what was the first step for me and for my organisation. She said data. It is the foundation for product thinking and also wider cultural change.

The data landscape is shifting in a major way, with the EU ruling that Google Analytics breaks GDPR, and Google itself transitioning customers to a new platform. known in the industry as GA4. The time to change is now so you can build up a years worth of data before Google sunsets it’s predecessor, recommends Louis-Marie Guérif, the chief data protection officer at subscription management company Piano (which is a great collaborator with Pugpig).

Speaking of Google, they have launched a new version of Google News. MediaPost says it is more personal and more local.

Another piece that caught my eye was a project from NOLA.com for an evergreen pop-up newsletter. The project was part of a fellowship with the Reynolds Institute of Journalism at the University of Missouri, and it not only shows the research that went into the conception of the project - a six instalment newsletter series - but it also went into how it was executed. The piece makes it sound really easy, and now I want to see how Campaign Monitor works with other CMSes like Pugpig’s.

Plus:

  • The Guardian joins other British News Outlets in Google’s news showcase (and earns some dosh for it).

  • The Press Gazette said that new EU regulation gives platforms too much power.

  • The crypto crash is hitting media advertising

  • Study finds advertisers need more adtech and mar tech training

  • Streetfight highlights ways to market yourself during a recession

Whether due to inertia or fear of disruption, too many companies have opted to stay with the same web tracking analytics platform, despite concerns regarding privacy and complaints regarding functionality. But no longer. From the European data privacy rulings that deem companies using Google Analytics are in breach of the General Data Protection Regulation (GDPR) …

Marketers can drive growth during tough economic times by balancing short- and long-term goals and putting numbers behind brand activities.

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Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Sydney Lewis is a 2022 RJI Student Innovation Fellow partnered with NOLA.com in New Orleans. The RJI Student Fellows will be sharing their product work this summer through Innovation in Focus.  NOLA.com | The Times Picayune decided to create an evergreen pop-up newsletter. It was my job to research, brainstorm, build, curate, write, promote, and … Continued

Google News Desktop Redesign Gets More Personal, Local News - 06/23/2022

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising.