Publishers Prioritising UX, Traffic and Subscriptions PLUS Small Newsrooms Focusing on AI

July 19, 2021

A look at publishers' priorities this year. Look how far back subscriptions are! Online advertising is bouncing back and is expected to return to 2019 levels in just a few years.

Smaller newsrooms are now launching artificial intelligence and machine learning projects, and LSE has launched a new programme to support those efforts. And The Fix and its partners have a report about AI and ML in small newsrooms in central and eastern Europe and Latin America.

Creating quality content and improving user experience is the top priority for the majority (58%) of publishers this year, ahead of growing traffic (55%), subscriptions (41%), and social followers/engagement (40%), according to a new report by social media publishing platform, Echobox. The 14-point difference between publishers who cite traffic growth as a top priority, compared …

Not really surprising that publishers prioritising quality content, but I was surprised to see that subscriptions came in a rather distant third behind growing traffic in their priorities.

Internet advertising is entering a “period of disruption” according to PwC’s latest Australian Entertainment and Media Outlook, as consumer-facing players, such as Google’s Chrome and Apple prepare to change how they will allow consumer data to be collected and used, with a shift towards a more privacy-centric approach.Though Google has since delayed the implementation of […]

"...the ability for a consumer to scroll past, skip or opt-out of an advertising message, coupled with the fact that large segments of the population are spending less time on advertising-supported services means that “creativity in execution and sound channel planning” has never been more critical for brands seeking to attract and retain new customers, stated the report."

Data leak and forensics suggest NSO’s surveillance tool used against journalists at some of world’s top media companies

This was the buzzy story over the weekend about how Israeli spyware was used to surveil journalists.

JournalismAI has launched an AI Academy for Small Newsrooms that you can now apply for. Check out the requirements and apply here! A less than 40-person newsroom in Hong Kong. A three-person newsro…

LSE has a programme to help small newsrooms use AI, and it talks about some of the smaller newsrooms around the world leveraging AI and machine learning.

New report sheds light on the opportunities – and challenges – in using innovative technologies by emerging market newsrooms Artificial Intelligence and Machine Learning are sometimes referred to as the media sector’s third wave of disruption. First came the web, then social platforms. Now these new technologies are fundamentally changing how media operate – how …

A report from The Fix and others about the use of artificial intelligence and machine learning in small newsrooms in central and eastern Europe and Latin America.

Local spend has come roaring back as local businesses make up for time and revenue lost during lockdown — plowing dollars into digital primarily.

TikTok owner ByteDance has been blocking new user and content creator registrations for its Chinese news aggregator Jinri Toutiao since September at the behest of regulators, according to people familiar with the matter.