Why Publishers are Adopting Twitter Blue (and Why Twitter Needs a new Business Model) PLUS Lessons to Learn from a Zero-to-Six-Figures-a-Day Social Media-Fuelled Entrepreneur

December 01, 2021

Of course, there is a lot going on with Twitter right now as Jack Dorsey steps down as CEO. But is that enough for the micro-blogging platform to reach its full business potential? Stratechery Ben thinks they need more than just a new CEO:

"Given that impact, I can see why Elliott Management would look at Twitter and wonder why it is that the company can’t manage to make more money, but the fact that Twitter is the nexus of online information flow reflects the reality of information on the Internet: massively impactful and economically worthless, particularly when ads — which themselves are digital information — can easily be bought elsewhere."

But there is a lot going on as we come to the end of the year. UK local publisher Archant is going to close two-thirds of its offices as staff decided that working from home is fine. (And it probably will save Archant a fair amount on their real estate bill.) A TikToker has used the platform to build a six-figure a day(!!) business selling Excel training. I am sure that there are some lessons to learn about how to use social media to build your business.

PLUS Digital media businesses are keeping a keen eye on Buzzfeed's stock market debut, Axios says. What will latest Google changes mean for publishers and advertisers? And AR, VR and the metaverse are hot topics again. (I have to admit that I'm underwhelmed by Facebook's - oh sorry, Meta's - new ad campaign. Head bopping to music as a Gauguin-esqe tiger in the metaverse seems actually a bit lame. It feels like Facebook is working too hard to be cool again, and that's never a good look.)

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