How NFTs netted media millions in 2021 PLUS Axios unveils the breadth of its local ambitions

January 04, 2022

Last year, NFTs were definitely one of the major technology and media stories last year, and Digiday has its usually thorough overview of all of the different ways that media organisations used them to raise money. It went beyond simply selling blockchain-enabled digital content and leveraged content studios and sponsored content.

The Press Gazette had a good rundown of how news apps performed in the UK, US and elsewhere last year. Aggregators figured prominently in the top 10.

Another story that is interesting is how US digital publisher Axios has revealed more about its local news ambitions. News watchers note that their initial rollout goes into markets that are already served by other news outlets so they aren't moving into news deserts in the US.

PLUS Twitter sells a mobile ad business to focus on their own tools, and advertisers are still trying to figure out what happens with the demise of third-party cookies. In the ICYMI category, I've got a mini-roundup of year-end roundups with an overview of big media stories and best data visualisations. Also a local newspaper in the US is defying the drop in print. Read on to find how.

NFTs debuted to the masses in 2021, and publishers scrambled to grab hold of the burgeoning revenue opportunities.

A new initiative by Axios has designs on dominating local news coverage in America's top 100 markets. Can they pull it off?

Getting more info using third-party data doesn't just help with marketing outreach, it also helps with linkage, deduplication, and verifying information.

Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game maker and marketing software provider AppLovin for $1.05 billion in cash. The deal was first announced in October 2021, following Twitter’s reveal of its plan to double its revenue by 2023 to reach $7.5 billion or more. […]

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

The Washington Informer has added subscribers and staff in an era when many local newspapers are struggling.

The secret? Philanthropy and grants.

FlowingData

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