Have we been doing newsletters wrong all this time? PLUS Why publishers should pay attention to Pinterest and Understanding the why of newsroom automation

January 13, 2022

A lot of good analysis this week on building a media business. Journalism.co.uk has a piece on why publishers should include Pinterest in their revenue plans. As Shalet Serrao points out, Pinterest has more active users than Twitter, and it has a loyal audience and new tools to make money.

In their media news roundup, What's New in Publishing looks at the role that Twitter plays in newsletter discovery. Seeing as I'm writing this on Revue, Twitter's newsletter tool, there is a there there. But I do wonder if this analysis from the point of view of media analysts might slightly overstate the case because a lot of media analysts tend to be on Twitter.

From the product management end of things, Refind surfaced a fascinating piece about the UX of Uber Eats by a UX expert who joined Uber to experience the app first hand.

Rounding out this very solid day of media and product insights, the Press Gazette encourages leaders to understand the why behind newsroom automation before jumping straight to the tech. This is always great advice. The more that leaders understand the reason behind their choices, the better tech, implementation and adoption they'll see.

PLUS A look at Memberful's newsletter product. To find disinformation, journalists should "fight for information". How the LATimes rethought 'letters to the editor' for the digital age. A look at questions raised about recent departures at NPR amongst their hosts, particularly women of colour. A good piece by NPR's media reporter. (Disclosure: I work for a regional NPR/PBS group.)

The visual search platform that has more active users than Twitter created new tools to help businesses build loyal social audiences and explore untapped revenue streams

Is Twitter the biggest driver of newsletter subscriptions? Here’s a fun breakdown from Simon Owens about Twitter’s disproportionate role in driving newsletter subscriptions. Useful for any individual or organisation looking to boost subs this year – and given that it’s just been Axios’ fifth birthday, with its success predicated almost entirely on its newsletters alone, …

A user experience (UX) case study, showing what they've done right, and what they could improve on. Learn about UX design with Built for Mars.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

As content creators look to diversify their revenue and retain ownership over their audience, Memberful is adding paid newsletters to its subscription membership services.

Misinformation makes up a teeny-tiny share of what most people read, and we might want to worry a little less about debunking it or trying to get people not to read it, argue the authors of a research note published Wednesday in the Harvard Kennedy School's Misinformation Review. Instead, they say,…

From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their careers.

, . "NPR hosts’ departures fuel questions over race. The full story is complex.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Jan. 2022. Web. 12 Jan. 2022.

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