How liveblogs serve users and grow publishers’ revenue from @journalismnews PLUS Why your newsletter open rates haven’t gone up that much from @wnip

September 07, 2022

Live blogs and other realtime formats are like newsletters in that they aren’t exactly revolutionary, but when done right, they engage audiences and help media businesses meet their goals. Journalism.co.uk has more details on how they are not only sticky but serve user needs and help drive revenue.

And we’ve got a reality check on newsletter metrics and some new research out of the US about the potential for VR adoption.

Editorial independence and content monetisation are two of the ongoing headaches surrounding big tech’s relationship with the media. Can liveblogs offer a solution?

I have to say that this could have been written when I was the blogs editor at The Guardian. We found the format to be incredibly engaging across a wide range of topics including live blogging during major television programming, elections, breaking news and sport. What is interesting for me in this article on journalism.co.uk is the integration of advertising in the live blogging stream. It makes perfect sense as users have become more accustomed to advertising content in their social media streams.

Apple’s MPP (Mail Privacy Protection) is what’s causing the drastic increase in open rates I just saw this chart from Omeda’s latest email engagement report. Unique open rates have nearly doubled in the last few months. But don’t get excited … this chart doesn’t tell the whole story. Open rates have not gone up. This “increase” in unique …

An excellent practical point that any newsletter editor or marketing manager most already knows, but it is still worth a timely reminder. No, your open rates haven’t spiked in the last few months because of something clever that you did but something that Apple has done.

Social Media Today

Americans’ interest in virtual and augmented reality continues to grow, especially as Apple gets ready to launch its new AR/VR headset in 2023. A report fr

This is one that I am frequently asked in consulting: What metrics should I pay attention to? Here’s a useful guide about social media metrics. I will say that I’m relatively sceptical about awareness metrics without it being tied to metrics deeper down the funnel. And I find Facebook reach to be such a squishy metric that I had started to de-emphasise it in my previous role as a digital product and platform director.

Americans’ interest in virtual and augmented reality continues to grow, especially as Apple gets ready to launch its new AR/VR headset in 2023. A report fr

This is the second survey that I’ve seen in the last couple of days about interest and potential adoption of VR. Saying that 79% of Americans are interested in VR is a meaningless statistic, but the stat that 29% of Americans who don’t have VR headsets are considering buying one is much more interesting.

Once a product team has identified an “aha moment” and the conditions necessary for it, it’s time to think about the user’s journey to value. In this article we zero in on the building blocks that are available on the product level to teams as they design the activation process.

Publishers are getting more engaged with product management, and this is an invaluable guide looking at user journeys and activation. For publishers and media companies with subscription or membership businesses, knowing the point when they will activate and what drives activation is critical when building a business based on audience revenue.