@INMAorg report finds automation delivering greater loyalty as well as more content and revenue

November 30, 2022

A new report from INMA is finding how automation for both processes and content is supporting the success of news organisations in a number of ways. The main thrust of the report is that it helps deliver personalised content, which is showing an increase in audience loyalty and can also automate processes that free up people to go after higher value content.

For publishers retooling events businesses after the pandemic, Digiday has a great case study of how Apartment Therapy has adapted its events not only as people return to in person events but also as the economic cycle turns.

PLUS Will the NYTimes become a tech company? A new service that hopes to give Twitter refugees a place to go and support content creators is built around micropayments. Yahoo buys a bigger stake in Taboola. Crypto news site Coindesk looks like it will be acquired.

A new INMA report shows how publishers are using robots to expand coverage as well as generate revenue. It also features tips for publishers who are interested in introducing automation in their newsrooms. “Newsrooms are learning to embrace automated tools” as fears about robots taking jobs abate, according to a new INMA report. “With that …

ICYMI, INMA has a report out about automation, and Faisal Kalim has a summary of it. Publishers are starting to embrace automation and AI as they look for efficiencies in processes and to deliver personalisation. Personalisation is back on the innovation agenda of many publishers as they look to increase audience loyalty to engage potential subscribers and retain existing ones.

On the efficiency side of things, they are looking to automate some content creation and production, especially around things like tagging and other CMS functions. There are a number of content processes that could be made not only faster but also more consistent with automation.

Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.

There are a lot of good ideas here about the revenue mix of events, advertising and commerce and how to measure success. And it is interesting to see how they have shifted their flagship event to the back half of the year in hopes that the economy will be on former footing.

"What I believe consumers want is to be able to get multiple sources of news in their feed."

I am dipping my toe into these waters, but I am always sceptical of micropayments for news. But if they can reduce the friction in the model, then I am all for new experiments.

These Are The Times: Pundits Wonder If The 'NYT' Will Become A Tech Company - 11/28/2022

The speculation is more about NYTimes getting into digital marketing solutions rather than it creating and selling tech as the Washington Post is doing with Arc. The parallel is drawn between a move bt the NYT and Gannett hiving off its digital marketing services into a separate company,

Industry news: Yahoo and Taboola, Coindesk and Twitter

Taboola expects to get bigger, more profitable, and more self-sustaining than before thanks to Yahoo.

Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement - 11/29/2022

The publication is part of Barry Silbert’s Digital Currency Group, which is under pressure after the collapse of crypto exchange FTX.

Revenues are in free fall, employees say. Can Musk turn the tide?