- Digital Media Products, Strategy and Innovation by Kevin Anderson
- Posts
- How Industry Dive used newsletters to grow a $100m business PLUS Crypto publisher bundles buzzwords to grow to $20m in revenue
How Industry Dive used newsletters to grow a $100m business PLUS Crypto publisher bundles buzzwords to grow to $20m in revenue
The Industry Drive feels very much like business publisher 2.0. They say that their strategy is to "find valuable people and aggregate them". One thing that stands out is their strategic focus. One commentator said that Industry Drive has been successful by knowing who they are and knowing who they are not. They don't chase shiny things.
On the other side of the shiny thing strategy divide, crypto publisher Blockworks is leaning into blockchain experimentation. Their growth is fuelled by growth in the crypto industry overall with advertising driving 300% growth with 90% of that revenue coming from ads. To diversify its revenue streams, the publisher is also dabbling with NFTs.
PLUS What's New in Publishing has a great story on how to use adtech to drive conversion at much higher rates than Google Ads. Meta is threatening to pull Facebook and Insta from Europe as it plays chicken with EU regulators. US-owned UK newspaper publisher Newsquest is looking to acquire Archant. A study of journalists in Seattle shows how their careers fared over the past decade.
The newsletter network reaches 2.5 million free subscribers through its mix of 25 daily and 28 weekly email products.
How publishers are using technology to drive 10-20X better conversion than Google Ads | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
Sponsored Content Google and Facebook hold the largest share of total US digital ad spend, 38.6% and 19.9%, respectively (Wordstream, 2020). Those numbers are comparable across the globe, and it means that before you even jump into the advertising pool, you’re competing against giants. Publishers have been aware of increasingly losing advertisers to search engines …
How crypto publisher Blockworks plans to hit $20 million in revenue this year by doubling down on blockchain experimentation — digiday.com
Blockworks' upcoming Permissionless conference will be a testing ground for both selling tickets as NFTs and getting a new cohort of advertisers spending with publishers.
Meta Threatens To Yank Facebook, Instagram In Europe - 02/07/2022
How can you judge the quality of a news outlet? Look at how politically diverse its audience is | Nieman Journalism Lab — www.niemanlab.org
A news site read
read by those on the left or the right isn't likely to have high journalistic standards, a new study finds — so an algorithm that recommends sites with more politically diverse audiences can improve users' information diets.
Newsquest in exclusive talks with Archant to create regional newspaper giant | Business News | Sky News — news.sky.com
Gannett-owned Newsquest is in bilateral discussions about a merger with Archant that would reinforce its status among the UK’s biggest publishers of local news, Sky News learns.
What does the career path look like for today’s local journalists? | Nieman Journalism Lab — www.niemanlab.org
Plus: How newsroom ideology affects slant in the news, why burned-out/overworked reporters are quitting — and is the inverted pyramid still the way to tell stories online?