How to Grow Audiences and Find New Channels for your Content PLUS Facebook Reveals What Will Get Your Content Demoted

September 24, 2021

The Press Gazette summarises a webinar that it recently hosted, and I would say that the top line echoes what I'm seeing: Facebook's value as a drive of engagement and revenue is declining (with the possible exception of paid lead generation for our newsletters). Google is a much more important source of engaged audiences. It's worth reading the summary, and it won't take you long.

My friends at What's New in Publishing have a good summary of a report on what is working for publishers when it comes to push notifications.

But I have buried the lede. Facebook has announced what will get your content demoted in a new transparency report. While Facebook might be declining in value as a referral, it's still worth a read.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Pushwoosh, the push notification specialist, has released its findings into how media companies are using its push notification platform and, importantly, what works in terms of benchmarks and app performance. The research covered anonymized per-platform statistics of 104 active news publishers from 10 countries including U.S., Germany, Russia, India, Austria, and others. The report highlights …

What Facebook Demotes

Facebook regularly publishes reports to give our community visibility into Community Standards enforcement, government requests and Internet disruptions

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.