Great Resource: 50 Ways to Make Media pay by @damianradcliffe PLUS Lessons from streaming on how to reduce churn

April 27, 2022

My friend Damian Radcliffe has the next instalment of his comprehensive overview of the many ways to generate revenue from media. In this edition of the overview, he looks at some emergent ideas but also some pretty well established ideas. From acquiring other businesses in the new wave of consolidation to referral programs and membership, Damian really covers the waterfront when it comes to the breadth of ways that companies are generating revenue.

One thing that has developed as reader revenue has become a larger part of media companies' income mix, some companies have developed a double funnel, with part of the funnel focused on converting readers to known and paying members of the audience and the other part of the funnel being focused on retention. Fandom looked at the major US streaming services to help understand what drives churn. Obviously, there are differences between entertainment and news and information, but the insights can highlight some ways to keep audiences connected to you once you've convinced them to pay.

Plus:

  • The Telegraph focuses on audio-first journalim.

  • A product manager explains how she made the pivot to the role.

  • What doomed CNN+

  • Will the death of CNN+ chill innovation at other media organisations.

  • A rather depressing overview of the decline of local journalism in Australia and questions about whether ad subsidies will stop the slide.

  • BuzzFeed seeks to stop employees from entering arbitration over stock float.

  • The British government may intervene in Newsquests' acquisition of Archant.

This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay In this final section, we explore examples of well worn wider business practices that can support revenue growth and new income streams, as well as look at areas that are growing in popularity. Some of these emerging ideas are newer than others, …

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CNN executives wanted CNN+ to compete with The New York Times. But an unusual series of events doomed the streaming service.

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Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Netflix is down nearly 68% so far this year, and Facebook has lost over 45% of its value in 2022.

BuzzFeed Inc. wants to block arbitration of claims that the company botched its initial-public offering and improperly denied employees the opportunity to sell their shares before the stock took a nosedive.

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