- Digital Media Products, Strategy and Innovation by Kevin Anderson
- Posts
- How Google's February metric change could affect publishers from @journalismnews PLUS How a Canadian publisher increased time on site by 52% from @wnip
How Google's February metric change could affect publishers from @journalismnews PLUS How a Canadian publisher increased time on site by 52% from @wnip
It was only last summer when Google rolled out its core web vitals, which rewarded sites with faster load times with higher search rankings. This month, Google will be adding to need for speed with its new 'page experience' metric. It feels like the next step in Google's campaign to push publishers and all other websites to squeeze more performance from their sites. Joseph Cummins at journalism.co.uk says that this might hit publishers particularly hard due to their content-dense pages. I think it will also require publishers to review all of their page elements that might affect page load speeds, particularly slow loading parts of the ad tech stack. I've seen heavy images from advertisers weigh down page load and hammer core vitals scores, and I have used Ghostery in training and consulting to show media clients how the myriad of slow loading ad beacons are killing their user experience.
What's New in Publishing has a great deep dive into the strategy of a North American digital publisher, which has driven their time spent-on-site by 52%. One thing I clocked was their mix of user focus and revenue goals.
Jacobs Media in the US has a review on how radio stations (but also podcasters) can build community (and also build an events business when we can have events again).
PLUS Everyone is talking about the New York Times buying Wordle. A healthy debate about Google Topics. How publishers are using hotelling software to manage hybrid working. And vulture fund Alden's pursuit of newspaper chain Lee in the US is gaining steam.
What does Google’s new ‘page experience’ metric mean for publishers? | Media news — www.journalism.co.uk
From February, pages that load quicker will be ranked higher on search engines. This will impact content-dense news websites
"52% uptick in time spent on-site": Why one millennial publisher turned to short-form, vertical video | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
Headquartered in Toronto and founded in 2013, Narcity Media, has the ambitious aim to become the largest urban news and travel website on the North American continent. With 10M unique monthly users, the publisher is already one of the leading digital publishers for millennials with its brands Narcity.com and MTLBlog covering breaking news, personalities, and events …
New digital tools have made it easier than ever to build a community. Here's how a radio station could put them into practice.
Publishers like Quartz and BuzzFeed are using hoteling software to manage employees who are coming in to work from the office.
The New York Times buys Wordle for a price in the “low seven figures” | Nieman Journalism Lab — www.niemanlab.org
The viral game — which you can currently play without paying or registering or even seeing an ad — will stay free...for now.
Google's Topics generated debate over the new ad targeting methodology's privacy bona fides, effectiveness, and significance for the future of ad targeting.
Four recent developments in the hedge fund's attempt to take over the owner of St. Louis Post-Dispatch, Omaha World-Herald, The Buffalo News and more.