How to Get People to Pay for Your Media Products Repeatedly AND How the FT Worked to Build Resilience in its Staff During the Pandemic

A bumper crop of smart pieces by my friends over at What's New in Publishing. The first piece looks at media pricing strategy, and I love, love, love the line in it about developing products that people are willing to pay for repeatedly. The second piece looks at media pricing strategy. A couple of solid media product pieces.

Plus a look at NBC's successful Snapchat show. Snapchat. Wow, it's been a while since I heard about Snapchat. And I really like the work that the FT is doing to support its journalists (and I hope other staff) during the pandemic.

Four years after its premiere, NBC News’ ‘Stay Tuned’ has stayed the course on Snapchat — digiday.com

Four years after NBC News debuted “Stay Tuned” on July 19, 2017, what stands out about the daily news show is how little has changed.

"With 10.5 million subscribers on Snapchat, the show, on average, receives nearly 1 million unique viewers per episode, and more than 50% of its viewers watch at least three episodes each week"

Subscription pricing strategy for publishers: Data, long-term view, lots of tests and risk-taking | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com

New report looks into pricing strategies for digital news subscriptions post-COVID-19 bump Before diving into specific case studies of successful publishers, it’s good to recap what strategic pricing actually is. Here’s one of the best explainers, from classic pricing textbook The Strategy and Tactics of Pricing by Thomas Nagle and co-authors. “The purpose of strategic pricing is …

"Achieving profitability requires more than just managing price levels. First you need to ensure your products and services include features customers are willing to pay for repeatedly."

Publishers' perspective: In defense of the 'Update me' news story | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com

We’re currently in the midst of a project exploring the user needs approach to content strategy and creation. It’s compelling stuff. Not only has it been shown to work – and at the BBC, no less – but it’s also a useful framework to start discussing and auditing established practice at newsrooms – whatever they look like. …

'Update me' stories - breaking news - make up the bulk of output for most publishers but from well-known BBC World Service stats, they don't make up the bulk of traffic. Does that mean we do less breaking news? The answer is complicated.

Australia: Print advertising expected to decline 10.2% annually until 2025, PwC finds — mumbrella.com.au

Print advertising is expected to drop 10.2% annually until 2025, according to PwC’s latest Australian Entertainment and Media Outlook.PwC’s report cited that the decline of overall printed circulation and advertising revenue during 2020 occurred as digitisation plans were accelerated by major publishers. PwC’s report revealed that with printed circulation revenue dropping 6.7% in 2020 to $735 […]

Mumbrella highlights more stats from PwC's Australian Entertainment and Media Outlook.

European regulation of Big Tech is primarily political — efficiency is secondary | by Frederic Filloux | Jul, 2021 | Monday Note — mondaynote.com

Since 2010, Europe has launched no less than 36 probes against Big Tech, including 10 from the EU Commission, and 25 from individual European countries. Altogether, more than 70 probes have been…

How the Financial Times helped its journalists build resilience during the pandemic | Media news — www.journalism.co.uk

From live-streaming editorial meetings to providing self-management training, the publisher upped its efforts to support its staff through gloom and exhaustion