- Digital Media Products, Strategy and Innovation by Kevin Anderson
- Posts
- French publisher improves conversion by 40% with 'newsletter wall' from @WNIP PLUS how and why product teams should learn how to use qualitative research
French publisher improves conversion by 40% with 'newsletter wall' from @WNIP PLUS how and why product teams should learn how to use qualitative research
What's New in Publishing has a lot of good content today, and their piece on a French publisher who is using a 'newsletter wall' to increase conversion. In a digital world, publishing content is easy but making a sustainable business out of that business takes creativity and adaptability. It's exciting to see so many different strategies develop for attracting, converting and retaining members and subscribers.
Mind the product has a brilliant piece that offers up the different ways that product teams should use qualitative and quantitative research. Framing qualitative research as useful in terms of generating new ideas by uncovering problems that your customers are trying to solve and quantitative research as a way to test hypotheses really appeals to me after what I learned in my master's degree.
PLUS Data-tracking platform that tracks editorial data raises $3.5m in seed funding. How Chinese outlets are using Facebook to amplify Russian misinformation. Aussie indie publishers protest being frozen out of bargaing by big tech. How to use teleconferencing in reporting. Should we be more negative to be successful in getting climate messages across to audiences?
Applied XL, a startup building algorithms to help enterprises with real-time data tracking, today announced it has raised $3.5 million seed funding.
BuzzFeed News staffers on investigations, inequality, politics and science teams to be offered buyouts as top editors also depart
Newsletter Walls: How a French publisher is innovating to increase its subscriber base | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
“Our paywall conversion rates have increased by an impressive 40%” Digital publishers today face numerous challenges in finding new, innovative ways to build a sustainable business model. For some, this involves alternative engagement and conversion strategies that step out of the traditional box of simply blocking content with a paywall. One example is Alternatives Economiques, …
How Chinese state media outlets use Facebook to promote pro-Russia misinformation — pressgazette.co.uk
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
Australian indie publishers 'freeze news' in protest at exclusion from big tech bargaining — pressgazette.co.uk
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
experimentation for product managers, tests and pitfalls
Stan Heist of Sinclair Broadcast shares his thoughts on using capture cards for journalism.
How can journalism get better at covering climate change? Being a bummer might help | Nieman Journalism Lab — www.niemanlab.org
A new study of social media about a climate change conference found journalists' negative tweets gained far more traction with users than positive ones. That's one of the findings in this new collection of research into climate journalism.