Email! Level Up Your Subscription Strategy and Flipboard's Move to Support Newsletter Subs

April 29, 2021

Phew! Power outtage here so this is a litle later than usual. Lots happening in the world of media. Telcos are sell cos when it comes to their media properties as Verizon in the US looks to offload bit of AOL and Yahoo they bought and BT is thinking about getting out of sports rights bidding in the UK.

Gannett (NewsQuest in the UK) is finally adding a digital-only subscription option for USA Today.

Also @damianradcliffe gives you nine ways to add audio to your text-based news operations.

Verizon is exploring a sale of its media assets, including potentially parts of Yahoo and AOL businesses, people familiar with the matter said, as it looks to exit an expensive and unsuccessful bet on digital media.

Flipboard Hops on the Newsletter Bandwagon

Flipboard is moving its newsletter portfolio away from programmatic display ads to native newsletter sponsorships.

USA Today Integrated Into Gannett Sub Plan

Gannett’s flagship national paper quietly started to put some of its premium stories behind a paywall. A subscription costs $4.99 a month.

I'm still a bit baffled that when Gannett launched the USA Today Network with all of its local titles that they didn't include their national flagship title. But now, after a very much belated digital subscription strategy, they are rolling USA Today into that strategy. I do wonder if they will bundle this with local or not. It would make sense.

Solutions Journalim Success Stories

First-of-its-kind audience research conducted by media firm SmithGeiger, now released by Solutions Journalism Network, demonstrates that solutions storytelling offers key benefits for journalists and…

Emily Bell's Critique of Digital Platform Policy

At the end of February this year, Australia passed a law which required Facebook and Google to either negotiate deals for news material and links carried by their services, or be forced into arbitration. If no agreement could be made, the law mandated that the links be taken down from the platforms entirely. Over the […]

Adding Audio to Your Newsroom

In 2021, the media platform with the highest weekly reach in the United States is audio. Data published last month by Nielsen revealed that radio reaches 88% of U.S. adults each week, ahead of smartphone apps (85%) and TV (80%).

Good Ideas from News Change Leaders

WAN-IFRA publishes a new hands-on guide to help media executives initiate change in their newsrooms

The Power of Email to Engage Audiences

2021-04-26. Don’t underestimate the power of email, which is 2.5 times more effective in acquiring subscribers than users going directly to site (and don’t be afraid to ask readers to pay!), says Piano.