- Digital Media Products, Strategy and Innovation by Kevin Anderson
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- Die Presse Shifts from Metrics Strategy from "CRAP to CARE" Focusing on Simple, Actionable Numbers PLUS Building a Data-Centric Media Company
Die Presse Shifts from Metrics Strategy from "CRAP to CARE" Focusing on Simple, Actionable Numbers PLUS Building a Data-Centric Media Company
Hurry before INMA locks this content for members-only (a great use of a timed paywall) - there is a great piece on how Die Presse shifted their metrics strategy to focus on conversion for their subscription strategy.
WAN-IFRA has a great piece on building a data-centric company. Dr. Deb Goswami, Head of Data & Analytics at Singapore Press Holdings, is spot on when she says that the data is part of a larger culture change. Building an audience-first culture is a key element.
Lots more today including social media inspiration for journalists, the success of solutions journalism and the new era of immersive, interactive journalism.
When Die Presse realised it was gathering CRAP analytics, it changed its process to gather CARE analytics.
Executives from Guardian Australia, Singapore Press Holdings and Dong-A Ilbo discuss their experiences and challenges in building a data-centric media company.
From Instagram Reels to YouTube channels, these content creators found clever ways to boost their journalistic presence online
From ‘watchdog’ to ‘guide dog’: How Covering Climate Collaborative engages audiences with solutions reporting - Local Media Association + Local Media Foundation — localmedia.org
It’s been a bad-news summer for climate change. From the “code red for humanity” headline from the Intergovernmental Panel on Climate Change report to a summer filled with heat waves, drought, wildfires, hurricanes, and flooding, the effects of climate change are here, now and local. But research shows audiences may disengage from news — from […]
The new era of publishing is here: It’s interactive, immersive, and highly visual — mumbrella.com.au
What are the key qualities of successful, award-winning content on the web today? Increasingly, brands and media companies are investing in higher-quality content that’s multimedia, interactive, highly visual, and immersive (that is, distraction-free). So if you’re looking to boost your digital content strategy and create content that people actually want to read, see, and share; here […]
Newsletters: Substack's New Features and Hot Pod Joins Vox
We’re taking the first of many steps to support writer collaboration within our product.
Hey everyone, I come bearing news: I’m bringing my run at Hot Pod to a close. Truth be told, I’ve been thinking about stepping away for a while now, but it wasn’t until this summer that the timing and conditions felt right. Seven years is an eternity. It’s time for a change. Now, I might […]
New in Social: Australian High Court Rules on Comments and Twitter Goes After Groups
High Court upholds that media outlets are 'publishers' of comments on Facebook posts — mumbrella.com.au
The High Court has ruled media outlets that run Facebook pages are the “publishers” of third-party comments, dismissing a second round of appeals by Fairfax Media Publications Pty Ltd, Nationwide News Pty Ltd and Australian News Channel Pty Ltd.Outlets including The Sydney Morning Herald, The Australian, Sky News, The Centralian Advocate, and The Bolt Report […]
Twitter is testing Communities, a Facebook Groups-like feature thats lets users find and tweet to people with similar interests.
Media Industry News: Microsoft Aggregator and Ozy Media Goes for Growth
Microsoft today is introducing its own personalized news reading experience called Microsoft Start, available as both a website and mobile app, in addition to being integrated with other Microsoft products, including Windows 10 and 11 and its Microsoft Edge web browser. The feed will combine content from news publishers, but in a way that’s tailored […]
Lasry, who currently serves on OZY's board, wants to help the company strike deals that will help it grow.