- Digital Media Products, Strategy and Innovation by Kevin Anderson
- Posts
- 'The deceptive appeal of educated, cosmopolitan audiences' PLUS A reader revenue case study in Croatia
'The deceptive appeal of educated, cosmopolitan audiences' PLUS A reader revenue case study in Croatia
What's New in Publishing has a solid, clear-eyed look at Justin and Ben Smith's new venture from the folks at The Fix. Their core point is that looking at 200 m college-educated, English-speaking folks around the world as a homogenous audience needs to be challenged. It's an attractive audience because luxury advertisers want to reach the well-heeled in that 200 m. However, saying that this group is underserved seems an assertion ripe for challenge. The Economist, the FT, the Week and the BBC might have something to say about that. I notice that all of those titles and services are British and the Smiths are both American. Maybe their view is an American one.
Also, a look at Politico's Protocol and how it 'differentiates itself in a crowded tech media marketplace'. Journalism.co.uk looks at investigative startup Telegram in Croatia and how the outlet is using reader revenue strategy to build a resilient business as it also faces costly legal challenges hoping to knock it out of business.
PLUS how omicron is pushing back publishers' return to office plans. US newspaper giant Gannett is cutting Saturday print publishing for 186 titles. As a former Gannett executive editor, I'm surprised that it didn't happen before now. Will scrapping the BBC licence fee really benefit the rest of British media. US states want an appeals court to allow an antitrust case to move forward against Facebook. For my fellow media product managers, a review of three discovery mapping techniques.
Croatian investigative startup Telegram bets on subscriptions to drive revenue | Media news — www.journalism.co.uk
The outlet experiments with reader revenue model to finance its journalism and build resilience against costly lawsuits aiming to shut it down
Listen now | Bennett Richardson breaks down how Protocol differentiates in a crowded tech media market
TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March.
Ben Smith’s new venture and the deceptive appeal of educated, cosmopolitan audiences | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
The new venture is exciting, but things are not quite as rosy at a second glance After two years as the NYT columnist, Ben Smith, former Chief Editor of Buzzfeed, is coming back to the publishing game. Together with Justin Smith (no relation), the Bloomberg Media CEO, they are launching a new media project focused on global audiences. Two such …
In the discovery phase of a UX project, mapping provides a high-level view of the problem space and makes opportunities obvious. Maps ensure buy-in and alignment around discovery findings.
Gannett Eliminates Print On Saturdays For 136 Papers. And That's A Good Thing. 01/17/2022 — www.mediapost.com
Gannett Eliminates Print On Saturdays For 136 Papers. And That's A Good Thing. - 01/17/2022
Will scrapping BBC's license fee benefit the rest of the media world? — The Media Roundup | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
How the scrapping of the BBC’s licence fee might impact UK media In yesterday’s newsletter Peter spoke about the good the BBC does, from lending the UK its status as a ‘soft superpower’ to the benefits to the public in an era of digital paywalls. But, as we always say on the podcasts, the BBC …
States Urge Appeals Court To Revive Monopoly Case Against Facebook - 01/17/2022
Comscore Adds Voter Data To Digital Media Targeting, Can Segment 'Behaviorally' - 01/13/2022