How to Conduct Impact Mapping for Your Product PLUS How a Bloomberg Anchor Turned Start-up Founder Developed a Business Mindset

October 25, 2021

Do you know the difference between an outcome, output or impact? It might be critical to the success of your product. Mind The Product interviews Tim Herbig about how to do product mapping. (Note, the link takes you to an automated transcript that doesn't always make sense. You'll want to listen to the podcast.)

Are you thinking about founding your own media business? My friends at journalism.co.uk have an interview with Angie Lau, a former Bloomberg anchor, who has founded her own media start-up. She talks about how to develop a business mindset. It's a really important pivot from journalist to founder. Creating great content is only one part of the formula for success.

Plus, some interesting new research and developments into local news in the US. One thing that is interesting is hope around non-profits and also about how the large chains are starting to sell their smaller properties to local investors and others with a passion for small-scale local journalism. I wish them well.

PLUS AI in news is still scarce in Latin America. How to make your Facebook post shareable. And also while this comes from the ad side, it's still worth thinking about: How to deal with the talent exodus. (And where is all of this talent going?)

Journalists have the skills, contacts and opportunities to have a successful career but they do not always realise it. Unlock your potential with tips from a former Bloomberg anchor turned entrepreneur

We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between Impact and Outcome.

As recently as six years ago, Minnesota’s Cook County News-Herald employed seven full-time staff. Now, there are two working in the office, in addition to some remote help for advertising and layout from staff in New Jersey working on weekly assignments. In a county of 5,400, the paper has around 2,400 subscribers. In 2020, CherryRoad […]

Although the potential of artificial intelligence is vast and the region is hungry for knowledge on the matter, its implementation is still scarce in Latin American media, report says

Changing an individual post's visibility allows other people to see it without impacting your overall Facebook privacy settings. Here's how.

When it comes to talent, we’ve got it back to front. We hire candidates based on their skills and capabilities, then we train based on their flaws and failures. As a result, we spend our time focusing on the wrong things. That has serious consequences for them individually, but also for us collectively as an […]