Condé Nast's content-first global strategy delivers growth PLUS The Atlantic builds digital archive to unlock revenue potential

This is one meaty media business and product news day with stories touching on the multiple ways that flagship companies are transforming to grow audiences and capture more revenue from their content. First up, we have Condé Nast, which Pugpig works with on multiple apps and websites. They don't use the phrase content-first, but I will. They have unified their global content operations, and while they are leaning into digital, they focus on the content first and then the distribution platforms. And that is why they have grown print sales, increased video views by 18% and saw a 38% uplift in digital ad sales. Impressive.

Speaking of another revenue driver, Dotdash Meredith is leaning into their affiliate revenue - basically the revenue that they capture from people clicking on links to purchase from their reviews. Wirecutter, which the New York Times bought, was one of the big stars in this space. Dotdash thinks the combination of its magazine brands plus affiliate revenue will be a money-spinner.

And finally, The Atlantic is doing something that Pugpig helps a lot of publishers do - digitise their archives, and the storied American magazine that has had some of the greatest writers in US history - "Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert Frost and Mark Twain"- in its pages is hoping to mine those archives for revenue. That would be an incredible archive to read through.

Plus:

  • Like the LATimes, the Washington Post has launched a role to attract its next generation audience.

  • The UK competition regulator says that Apple and Google have a "stranglehold over key digital gateways"

  • International news startup Semafor hires Vox video vet

  • Buzzfeed and the Washington Post continue their hiring plans as others pull back

  • What next for a "wounded Twitter"?

  • How to and not to measure activation

Dotdash Meredith looks to leverage the magazine brands it bought to boost affiliate revenue

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

The new material technically spans a time period of 133 years, said editor in chief Jeffrey Goldberg

The job is to not only figure out how to reach new audiences now, but in the future when there could be platforms that haven’t even been invented yet.

UK's Competition and Markets Authority (CMA) published its final report on the dominance of Apple and Google in three key mobile ecosystems.

Semafor hires Vox Media producer Joe Posner to produce video news progrmming.

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard.

For Musk, saving Twitter was all about saving democracy and the public square — until it wasn't.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

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