- Digital Media Products, Strategy and Innovation by Kevin Anderson
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- Case Study: How Agile Helped Drive 32% More Subscriptions at Local Newspaper PLUS How to Use SEO Techniques to Build Your Personal Brand
Case Study: How Agile Helped Drive 32% More Subscriptions at Local Newspaper PLUS How to Use SEO Techniques to Build Your Personal Brand
Also...more about the 'Meme Team' at the LATimes with editor Samantha Melbourneweaver talking about 'getting weird' online. (Hint: It involves bringing in talent from non-traditional backgrouds. It's another way to think about diversity. It's a good read.) Also, in social media news, Journalism.co.uk has a good piece on growing social media audiences on platforms that aren't Facebook and Twitter.
Today, we have a good look at some strategies that are driving success for local media, but to be honest, they are strategies that could be used across a wide range of media. The Local Media Foundation in the US does a detailed case study on how the adoption of agile methodologies - really a formal process of testing and iterating - drove dramatically better results, more subscription starts than a similar period in 2019 and dramatically higher newsletter sign-ups. Whether it's agile, design thinking or broader product-thinking strategies, these are all methods to get better faster and to be more focused on the audiences and communities that you serve.
It's a bumper crop of actionable intelligence from the Local Media Foundation today. They also have a good piece on how data-driven stories - stories from locally available datasets - have supported audience growth.
Beyond that, Jacobs Media looks at the New York Times' new audio app. What is interesting is that the app delivers not just NYTimes content but also popular content that the paper licences such as This American Life.
PLUS Amazon is launching a Clubhouse competitor with DJs. A good wrap on how publishers are tweaking their newsletter strategies. Apple News is expanding its local news offering. UK online publishers see healthy growth. And Koo, the new fast-growing social media platform in Southeast Asia.
How scrum framework helped accelerate digital subscription growth at Southeast Missourian - Local Media Association + Local Media Foundation — localmedia.org
Though the Southeast Missourian has focused on growing digital subscriptions for several years, a more refined approach to testing and learning in 2021 yielded a 32 percent improvement in new subscription starts from the same time period in 2019, and brought in nearly four times as many new email signups with company’s annual best-of contest, compared to 2020.
The New York Times is experimenting with a standalone beta app for their audio content.
Amazon is working on a new live audio app, internally called Project Mic. The app will allow hosts and listeners to interact, and show hosts can build programming around music.
The newsrooms at WRAL-TV and NOLA.com/The Times-Picayune/The Advocate combined have now reported more than 40 stories grounded in local, publicly available datasets.
Publishers tweak email newsletter strategies to find the sweet spot | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
A firm fixture in modern publishing lineups, email newsletters have become a key driver for audience engagement and reader-revenue development. Publishers are now starting to move beyond simple brand-extension initiatives and are finessing their email newsletter strategies to suit their own, unique objectives. Takeaways The London-based Telegraph is thinning out its newsletter list in a bid to increase …
Do you have negative information about youself online? If so, then there's room for improvement in your personal SEO.
Meet the editor building a “meme team” at the Los Angeles Times » Nieman Journalism Lab — www.niemanlab.org
Samantha Melbourneweaver on the biggest mistake news organizations make with younger readers, the audience team's growing role within the newsroom, and "getting weird" online.
Apple News will now offer its local news experience in Charlotte, Miami, and Washington, D.C.
Forget Facebook: four publishers share tips on growing audiences on other social platforms | Media news — www.journalism.co.uk
Facebook’s demographic is the oldest of social networks while TikTok, Twitter, Instagram and YouTube offer great opportunities for news brands to reach younger users
UK digital publishing revenues up 40% in Q2: AOP and Deloitte | What’s New in Publishing | Digital Publishing News — whatsnewinpublishing.com
92% of publishers reported positive revenue growth in Q2 92% of publishers reported positive revenue growth in Q2 2021 according to the latest quarterly Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. Digital publishing revenues in the UK increased to £137m with display advertising holding its place as the largest …
As Koo eyes South East Asia expansion, here’s what makes the social media platform stand out — www.medianama.com
Homegrown micro-blogging platform Koo's user base has touched 15 million with 5 million users added over the last quarter.