I really miss the Hacks Hackers London crew. Thankfully we have the internet to virtually catch up with things we can’t be at in person. The CalMatters product crew, led by Kim Fox, delivered what I am sure was a great talk, and Kim has shared their insights on Twitter. It’s a master class in product development. Read on, but one thing really stood out for me: Start by defining the audience. The more you understand the audience you are creating the product for, the better the product is.

The fallout of iOS 15 continues to reverberate around the media and platform business. The MediaPost reports that people are seeing underreported conversions in Facebook. Facebook has been flagging this up to anyone who uses its business manager for a while. But it’s impacting businesses too, MediaPost says with lower ROI. With all of this, whether it’s social or newsletters, media groups are going to need to focus on their relationships with their audiences. The upside of doing this work is that it will build a better, more resilient media business.

Read-it-later apps - you know - Instapaper, Pocket - look to be coming back into vogue. I use them all of the time, but Protocol has a look at how they serving readers. It’s worth looking at these apps, from the perspective of your audiences and how you can leverage them to increase engagement.

The Reynolds Journalism Institute asking about when and how to use AI for news. (Spoiler: Natural language processing and computer vision.)

PLUS The Washington Post continues its own platform rollout, Arc on the CMS side and Zeus on the commercial side. Now, they building out an ad network as a service with Zeus. Plus, publishers looking for a revenue stream with fact-checking are finding that the platforms are the primary buyers.

And, the OpenNews project discusses what news teams are trying to tell their organisations about burnout.

Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads 09/23/2021

Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads - 09/23/2021

Spotify for readers: How tech is inventing better ways to read the internet - Protocol — The people, power and politics of tech — www.protocol.com

The market for read-later apps is heating up again, and the apps are much smarter this time.

Missed CalMatters #HacksHackersLDN Talk? Here are the highlights.

When and how should we use AI in news? – RJI — rjionline.org

We spoke with Marc Lavallee of The New York Times about newsrooms incorporating AI technology and tools into their workflow

Facebook and First Draft partner to launch new 'Don't be a mis-influencer' campaign — mumbrella.com.au

Facebook Australia is partnering with misinformation prevention coalition First Draft on a new local campaign to address the spread of misinformation by digital creators.Launching today across Facebook and Instagram, the ‘Don’t be a mis-influencer’ campaign provides creators, celebrities and other high-profile accounts with ‘Protect Your Voice’ toolkits, offering tailored resources and guides to help identify […]

The Washington Post launches digital ad network to take on Google and Facebook — www.axios.com

Marketers have long wanted to easily buy ads on trusted websites.

Publishers hope fact-checking can become a revenue stream. Right now, it’s mostly Big Tech who is buying. » Nieman Journalism Lab — www.niemanlab.org

Facebook alone works with 80 different fact-checking organizations worldwide.

News organizations: Here's what your teams are trying to tell you about burnout - Features - Source: An OpenNews project — source.opennews.org

How leaders can #RethinkBurnout in journalism and create systems for organizational change