Plus how texting services play a duel role of audience development and pandemic lifeline for publishers. Good advice on how broadcasters and publishers can use Facebook Groups. After Trump, partisan outlets in the US face a traffic slump. A good quick lesson on being careful with pandemic data.

Bloomberg's Content Strategy to Attract and Retain Subscribers

Bloomberg Media Experiments With Subscriber-Only Content to Boost Retention — www.adweek.com

Talent-centric exclusives have increased Odd Lots open rates by 50%.

"Using this tactic, Bloomberg Media treats its freely accessible newsletters and podcasts as its top-of-funnel offering, then uses exclusive content centered on its talent to drive subscriptions."

Sad but Necessary: A Safety Editor

Reach to hire online safety editor to tackle 'endemic' abuse - Press Gazette — www.pressgazette.co.uk

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

It is tragic that this is needed, but I am happy to see that the leadership of Reach (which I very happily worked with as a consultant for two years) has created this role to support its staff.

Texting: Audience Engagement Plus Pandemic Lifeline

Text messaging emerges as audience engagement strategy – ONA Student Newsroom — newsroom.journalists.org

That could be your dentist reminding you about your appointment next week. Maybe your DoorDash delivery guy dropped your burrito off on your doorstep. Perhaps Old Navy sent you the latest discount codes to use on its website.

"Mass texting is used to build new audiences and even generate revenue for media organizations. But in the wake of the COVID-19 pandemic and other disasters — fires, storms and more — texts have also become a lifeline for those organizations. "

How Media Can Use Facebook Groups

How Your Radio Station Can Take Advantage of Facebook Groups — jacobsmedia.com

Radio stations use Facebook Pages to engage with their audiences, but many neglect Groups. Here's how to take advantage of this feature.

Really good thinking here about how to use Facebook Groups. The writer is so right that they have been overlooked for Pages, which frankly have become little more than distribution channels for too many media outlets.

The Risks of Social Media to Humanity

Why biologists like Carl Bergstrom are warning that social media is a risk to humanity - Vox — www.vox.com

One challenge is how little we know about the dangers.

I might have called this alarmist a few years ago, but frankly, in the last five years, this feels obvious rather than edgy or controversial.

More Legal Woes for Google in the US and Denmark

Google Ad Business Faces Heat as DOJ Extends Trump-Era Probe (1) — news.bloomberglaw.com

Antitrust investigators at the U.S. Justice Department have stepped up scrutiny of Google’s digital ad market practices in recent months, according to people familiar with the matter, showing that the Biden administration is actively pursuing a probe that started under former President Donald Trump.

Financial Times Danish media club together to make US tech giants pay for news

News, analysis and comment from the Financial Times, the worldʼs leading global business publication

The Post-Trump Slump

Boring news cycle deals blow to partisan media - Axios — www.axios.com

Outlets most dependent on controversy have struggled to find a foothold in the Biden era.

Well, the end of a truly chaotic presidency is one thing but I also think that in the US, as the pandemic wanes, this is having an affect too.

Taking Care with COVID-19 Data

A valuable journalism lesson on how to read data - Poynter — www.poynter.org

Plus, explore vaccine hesitance by ZIP code, two very different takes on the effects of canceling extended jobless benefits, and more.

A valuable lesson for anyone using data, especially when reporting about the pandemic.