Axios to focus on 'high-frequency products' and bundle newsletters to engage audiences PLUS Reuters Digital News Report: Smartphones top platform for people to access news

June 16, 2022

Competition for attention and reader revenue, whether that is amongst print publications or streaming services, has become more intense. Strategies to acquire and retain subscribers have been a focal point of many publishers, and marketers would often say that you have to connect with a prospective subscriber (or member) at least six times before they are likely to convert. On that basis, Axios is focusing on "high-frequency products" with a focus on bundling newsletters. It makes sense if they want to increase the touch points that they have with audiences. Building loyalty and habit leading to membership was my mantra at the public media group that I worked at.

I think we could refer to this newsletter as the revenue diversity edition because the Washington Post is looking to its Arc XP CMS as a new revenue stream. It has thousands of clients and has been offered nine-figures for the business, but the company continues to invest in the business because it sees it as a way to drive long-term value for the company.

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

Axios' editor-in-chief is creating a playbook to consolidate its coverage into more "high frequency products" in order to streamline audiences.

The software arm isn't growing as fast as once predicted.

The publisher aims to keep growing its online subscription base — and the profits that flow from it.

Collaboration comes with numerous potential benefits for local news organizations — including shared resources, more reach, and greater depth of reporting. But workflow and logistics can reduce the scale of those wins. For shared content, web editors might find themselves in the labor-intensive processes of copying and pasting stories, chasing down image rights clearances, or […]

Report says people often find online groups more informative than underfunded traditional media

Spotify is acquiring Sonantic, the AI voice platform used to simulate Val Kilmer's voice in Top Gun Maverick

The Baltimore Banner officially launched their digital news publication Tuesday, planning to expand from 42 journalists to 70 by year's end.

The 46-year-old Gallaty joined the Times after a 20-year career focused on digital media.

When Terry Williams, president and CEO of The Keene Sentinel in southwest New Hampshire, began asking people in the community about their most pressing issues, health care access was immediately a top concern. “We talk about the fact that there are really two things that are very difficult to get in Cheshire County,” Williams said. […]

"We find that many people are becoming increasingly disconnected from news."

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