How Apple's Privacy Changes Will Affect Newsletters PLUS A Solid SEO Playbook

July 12, 2021

A look at media startup innovations in the US and Latin America. As traditional outlets continue to come under pressure, I love to follow these experiments to see what might work.

Stuff in New Zealand tries to make trust its USP, but the strategy is proving challenging. But some readers see the outlet not as trying to build trust but rather as taking political positions, which has eroded trust in the outlet.

PLUS would you turn down $250,000 a year newsletter offer? One New York art critic has. Read on to find out why.

A look at some of the ventures that have sprung up, fueled by a new sense of mission in American journalism and by the sheer quantities of money available.

A good overview of some innovative media startups in the US, highlighting how these small groups are trying very different ways to engage and inform the public.

Colombian media outlet Mutante creates a ‘cycle of conversations’ with readers and calls on them to act Innovation. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.

"The founders of Mutante were concerned about the distance that existed between traditional journalism outlets and audiences. They believed it was necessary to develop strategies to bring the public closer and rebuild trust lost in media."

Apple's new email privacy policy will impact email newsletter marketing in 7 key ways. This article explains them and what publishers can do to prepare.

This is definitely a development that me and my team are monitoring. We're preparing for different ways to measure email engagement with the changes. This is a good overview.

Publishers, you’ll need to know where to get multi-platform keyword data, how to properly search for it, and how to apply it. Here’s a primer. Keyword research is broader than you might think: Keyword research for SEO/PPC(to learn which terms have search volume in Google and how much) Keyword research for social media marketing(to uncover …

A good playbook about how to do SEO right. Keep this one handy.

New York Magazine art critic Jerry Saltz declined a $250,000 Substack newsletter deal, saying, "It is not my real work to write for 'subscribers.'"

"'As much as I would love to be able to live like a human being and not three paychecks away oblivion- there is no way I could take the Substack offer because, as lucky as I am to be offered it, the only reason I would do it is … [for] the money,' he continued, adding that he is 'poor.'"

A year ago, one of New Zealand’s news giants ditched Facebook, pivoted to ‘trust’ and gave shares to employees. Can it survive?

I think the issue of trust and media success is a very complicated one. Media detractors will always point to a decline in trust - often due to partisan perception - as a reason for the decline in the business. If only it were that simple. This from The Guardian as Stuff in New Zealand focuses on trust rather than growth:

"It’s a pathway that has won the company accolades. But among the public, trust can prove elusive.

After a year of betting on quality and public service reporting, Stuff slid out of Colmar Brunton’s most trusted brands survey this year, after rising in the previous two years. A recent report on trust in media in New Zealand found 'media pushing certain social/other agenda (including climate change)' was one reason for mistrust."

News, analysis and comment from the Financial Times, the worldʼs leading global business publication

Fascinating bit of honesty here from Peretti about how he might have got ahead of himself in building out the news capacity for BuzzFeed. But now, he promises investors that he'll be more foccused on the finances. (It's a good read if you've got an FT subscription.)

Netflix Inc. has hired former Apple Inc. executive N’Jeri Eaton to oversee its podcasting business, a sign of the video streaming giant’s growing ambitions in audio.